Amorepacific Group, a global beauty company, is launching Sulwhasoo brand in India through Nykaa to cement its position in the country. Sulwhasoo is Amorepacific’s luxury brand. The main aim of introducing the brand into India is to bring ageless beauty into the Indian market. Some of the products to be launched include, Sulwhasoo’s star product, First Care Activating Serum, Concentrated Ginseng Renewing line and Essential line, amongst others.

The online launch of the brand was scheduled on July 13, 2020 while the Nykaa Luxe store launch will be in mid-August in New Delhi and in end 2020 in Mumbai.