Streamline Beauty introduces new products at the recently held Cosmoprof India, the foremost B2B event in the vibrant Indian beauty market
In a radiant showcase of beauty and innovation, Streamline Beauty India Pvt. Ltd. recently took centre-stage at Cosmoprof India, the foremost B2B event in the vibrant Indian beauty market, held in the bustling city of Mumbai. This momentous occasion not only marked a significant milestone for the brand but also provided a unique opportunity to directly engage with top-tier clients, reinforcing the company’s commitment to excellence.
At the heart of Streamline Beauty’s exhibition were three powerhouse brands – Olaplex, KEVIN.MURPHY, and Saniolla, each making waves in their respective domains.
The Olaplex Debut: The focal point of Olaplex’s exhibit was the enchanting Volumizing Blow Dry Mist Wall – a masterpiece featuring over 50 synchronized hair dryers. Jashmina Jain, Olaplex Brand ambassador, India, accompanied by internationally trained educators, provided personalized hair consultations and styling sessions. At the event, the complete planogram for professional and retail SKUs was on display, allowing visitors a comprehensive look into the brand’s diverse portfolio. Olaplex 4-in-1 Moisture Mask claimed the prestigious title of “Best Hair Care Product” at Cosmoprof, solidifying its position as an industry leader in innovative and effective hair care solutions.
KEVIN.MURPHY: KEVIN.MURPHY was the talk of the town with a strategically placed booth at the main entry. Serving as the official hair partner for the Cosmoprof Awards runway ceremony curated by renowned designer Vikram Phadnis, KEVIN.MURPHY showcased its high-performance styling products backstage for the show. The brand offered complimentary hairstyling services and consultations at the booth. The second day featured a captivating rampwalk show within the booth, with models impeccably styled using products from KEVIN.MURPHY ranges.
Luxurious Pedicures: Saniolla unveiled two new offerings – AVL Pedipure Luxury and AVL Pedicruise Luxury, complementing their existing lineup of five pedicures and skincare ranges, inaugurated by esteemed skin expert Dr. Rekha Chaudhari. It displayed a plethora of manicure and pedicure ranges under the brand names café h&f, AVL, Bombini, and Pedipure.
Magic: Streamline introduced the ‘Gelish’ nail polish range from the USA to the Indian market.