Like any other business, a salon too can have its fair share of ups and downs. Often, turning the tide over can seem a tad difficult. But giving your salons a new lease of life with his expertise, I am an experienced architect and a known name in the business. Offering end to end support, right from conceptualisation to unveiling, here are my insights on those seeking a respite
Employ Social Media as an extended arm
Running a salon like a well-oiled machine along with social media can be overwhelming. But organic or massive efforts can go a long way. Some examples could be stunning before/after photos or videos that highlight your skills and your latest techniques along with engaging captions. Additionally, you can collaborate with local micro-influencers with a dedicated following to create buzz around your brand. Also, it is important to have a user-friendly & interactive website which showcases your services, team and customer testimonials.
Building Client Loyalty
A professionally sound team must have strong soft skills too. Imperative training points should include making the clients feel comfortable, actively listening to concerns and desires and responding effectively to client queries. Additionally, giving value-based advice to address client concerns will lead to greater credibility.
Targeting Advance Sales
In order retain clients, the concept of Annual Membership/ Subscription can work wonders. This will give you a loyal customer base with a retainer income contributing to 40% sales of your business. Other benefits like dedicated service discounts or offers, no waiting time and early access to salon products can be added as incentives.
Targeting the Right Clients
The first step would be to identify your target audience based on the salon’s location, whether it’s a bustling city centre or a quiet neighbourhood. Aim for targeted campaigns like using specific advertisements across social media platforms to reach your ideal customer.
Positive Salon Experience
A positive salon experience for a customer includes relaxation, pampering, being heard and understood and noticed and feeling beautiful. This is because a client will always remember how they were treated or made to feel a certain way. It is also a great way to spread good word around for your salon services which counts for free marketing.
As a parting tip, it is important to try to stay proactive in adapting to market trends, listening to customer feedback, and refining your services. These tips can render your salon to becoming a thriving success story. SS
For further information, call on +91 9958885732, Email at [email protected], Visit: www.chiragmanocha.com
