CavinKare’s hair care brand Meera has launched a no sulphate haircare range called Enrich. It has shampoos and conditioners in two categories – Meera Enrich Saffron and Meera Enrich Coconut Milk. Under the Meera Enrich Saffron range, it has launched 1 Step Express Hair Spa which consists of a shampoo and hair mask. The Saffron range incorporates Kashmir’s saffron that reduces frizz, making hair stronger.
All the products in the new range have traditional ingredients like saffron and coconut milk that offer complete nourishment to the hair from root to tip. The coconut milk variant of the products has ingredients sourced from Kerala that helps to strengthen and nourish the hair.
According to Rajat Nanda – Business Head Personal Care, CavinKare Pvt. Ltd, the new range uses a breakthrough gentle formula that offers complete product efficacy.