Myntra has partnered with Revieve, a personalized digital brand experience company that uses AI technology to give customers personal skincare guidance through the Digital Skincare Advisor. The AI-powered skincare solution helps customers assess their skincare needs regularly.

As per Sampo Parkkinen, CEO, Revieve, such technologies will soon become a standard practice in India. Lalitha Ramani, Chief Product Officer, Myntra feels that this new technological advancement will enhance customer connection as it offers personalized suggestions to customers.