Zara Beauty has forayed into the Indian market with its first store opened at DLF Promenade in New Delhi. It will have a varied range of products, for eyes, nails, face and accessories. These beauty products will be a part of a new beauty-specific store-in-store concept with sleek white mirrors and understated decor.
The brand plans to have many such outlets all across the country. For now, buyers can shop online from the Zara website which has a virtual try-on feature.
The beauty collection is environment-friendly with certified cruelty-free and refillable packaging. Even the prices are competitive, ranging from Rs 490 and Rs 2590.
According to Zara Beauty Director Eva Lopez, the brand wanted to create an exclusive collection with a playful and personalized touch using high-quality ingredients and an innovative colour palette that suits all skin tones, including 51 shades of foundation.
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