Mira, a free search engine for beauty products has been launched online and through its mobile app. The platform has the support of Unilever Ventures, e.ventures, Great Oaks Venture Capital, Founders Fund, and 14W among others. The aim of this search engine is to help people find the right beauty products through in-depth analysis of product reviews and converting them into good product synopsis. It also uses facial recognition and artificial intelligence to connect the right product with the users who might have similar beauty requirements. The app allows users to compare products and thereafter make an informed choice.

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