11 Dec 2023
Wella Company celebrates three years of being an independent company with balanced growth across all its brands including, Wella Professionals, O·P·I, ghd, Briogeo, Nioxin, Sebastian Professional, and Clairol. With its single-digit growth in constant currency in FY 2023, it has become one of the fastest growing companies in the beauty space.
From its inception in 2020, Well Company has shown steady growth in all its markets. Koleston Perfect (KP), its leading hair colour brand, sold 1.5 tubes per second globally in FY 2023 and became a global leader in salon colour category. O·P·I also became the best Professional Nail Salon Brand globally, while Wella Professionals is now the leader in Salon Color Brand in the world. Additionally, the company’s brands are the best in Professional Hair Care in Brazil, which is also one of Wella Company’s largest growth markets.
The company also saw a surge in ecommerce sales, increasing twice as fast as the market growth rate through partnerships with e-commerce retailers, enhancing user experience on its own e-commerce portal, and investing in digital-first brand building.
Wella Company has been able to reach the no. 1 position owing to breakthrough innovations and modern brand experiences. For instance, for consumer’s leading concern about hair damage, it launched a revolutionary hair product, Wella Professionals Ultimate Repair line with its Miracle Hair Rescue. ghd, another of its brands, introduced a new category in wet-to-dry with ghd Duet Style, which is the first ever 2-in-1 wet-to-dry styler that dries and styles at the same time without any heat damage.
Besides product innovation, Wella Company has won hearts due to its environmental friendly packaging and a commitment towards saving the planet. 80% of its product ingredients are biodegradable and 77% of its packaging is recyclable, reusable or refillable.