Tata Group launched its first brick mortar store TataCliq Palette, in Mumbai after the launch of its successful beauty app, Tata Cliq. The new store will be in Nexus Seawoods mall in Navi Mumbai. According to Dharmarajan K, Chief Business Officer, beauty is all about touch and feel and no amount of technological advancement can overtake it.

Speaking about the newly launched TataCliq Palette, Dharmarajan said that the website has been working for a month and has gained huge popularity. The research undertaken to understand the consumers has worked out well and the company expects the store to do well.

Recently, the brand made Bollywood actor Kriti Sanon a brand ambassador for its first ever Summer Stunner Sale and received great response. They expect a double digit growth in the coming 10 years.