Shiseido is launching Nars Cosmetics in India to cement its position in the Asia Pacific region. This launch is a part of the strategic distribution deal with Global SS Beauty Brands, a subsidiary of Shoppers Stop and has eight home-concept stores along with 142 specialty beauty stores.

According to SS Beauty Brands, this deal will help Shiseido expand its presence in India, benefiting from Shopper Stop’s extensive network and focus on the beauty segment.