Schwarzkopf Professional, one of the leading global hair care brand, launched “Master of Haircraft”, a virtual portal that celebrates creativity and talent in the Indian hairdressing space. Through this engaging portal, the brand collaborates with new talent, offering them support to create unique looks.
Mystery Box, is the first from this portal, asking hair artists and influencers to participate in a challenge. The theme of the challenge was announced through social media, asking artists to come up with creative looks that sync well with dreamy and ethereal elements. The challenge saw a great response with top notch salons like Zulf Salon, Cut Mate, Hair Rap by YOYO, and Hair Master, amongst taking part from Pune, Bengaluru, Gurgaon, and Delhi.
All the entries were displayed on the Virtual Runway through the brand’s social handle (https://www.instagram.com/schwarzkopfin/?hl=en). In the finale, prominent haircare experts including Melissa Hughe, Technical Head, Schwarzkopf Professional, reviewed all the looks. Models with futuristic looks walked down the virtual runway, making this one-of-its-kind challenge a huge success. The winners are expected to be announced soon.
According to Melissa Hughe, Technical Head, Schwarzkopf Professional, the ‘Masters of Haircraft Challenge’ is a first-of-it-kind virtual challenge that has been especially curated to bring innovation in the hairdressing community. It is a medium to showcase their skill, craft, and expertise, which was well achieved through this event. The brand has planned some more interesting platforms to bring forth talent.