Orijinal, a young French brand offers its customers a chance to return the used varnished nail polish bottles with every new purchase of the brand’s nail polishes. Those nail polish bottles are cleaned by the brand, then refilled and finally sold again. This way the brand plans to reduce environmental waste make good use of the resources available. This very simple concept is planned as a potentially endless cycle which begins when the customer has buys a nail polish from the brand’s e-shop. Once the nail polish is finished, the customer can indicate if they wish to return the empty bottle with the purchase of their next one. When the customers receive their order for the new one, they will be able to return the empty bottle with a postage-paid label. The brand Orijinal has also invested in a cleaning process which takes just 16 minutes.

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