08 Feb 2024

Nykaa has announced the launch of the Nykaa Best In Beauty Awards, a first-of-its-kind digital beauty awards that will celebrate and recognize global and local brands. These consumer choice awards will help in influencing trends that shape the beauty industry, where users can cast their votes for brands and products.

A panel of industry influencers, experts, global opinion leaders, and beauty professionals will shortlist the brands and products to choose the very best in the industry. The voting will start in March and will be open till May. The jury will announce the results in June 2024. Awards will be given to the best brands in fragrances, makeup, skin, hair, and bath &body. It will also have the Most Innovative Brand and Best New Launch (product) awards. Another unique category is the Homegrown Hero Award, especially for homegrown brands that have special solutions that satisfy the needs of Indians. The winning brand will be given Rs 1 crore worth marketing support by Nykaa. Another exclusive category is Beauty with Purpose, that focuses on the needs of the consumers as well as protect the environment.

According to Anchit Nayar, Executive Director and CEO, Nykaa Beauty, these awards will be a representation of the most loved and innovative global and Indian brands, chosen by the users. Previously, the awards were given to cutting edge and innovative global brands such as Huda Beauty, Estee Lauder, and L’Oreal, along with Indian brands like Lakme, Plum, McCaffeine, Mamaearth, and Kay Beauty, amongst others.

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