08 Feb 2024

L’Oréal Paris has expanded its product portfolio with the launch of Glycolic Bright Dark Circle Eye Serum, targeting puffiness and under eye hyperpigmentation. It has launched a dynamic out-of-home (OOH) campaign featuring Anushka Sharma, who has been the brand ambassador of the brand’s skin care portfolio.

The campaign will be seen at all strategic places, such as business parks, airports, metro stations in all the big cities like Delhi, Mumbai, and Bengaluru. The brand also aims to collaborate with Instagram, Connected TV, cinema halls, YouTube, and OTT platforms to gain optimum reach.

The campaign has contextual creatives that will make people aware of under-eye care. It has used late-night screen viewing, leading to sleep deprivation to highlight the need for an anti-dark circle product.

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