16 Feb 2024
NARS Cosmetics, a leading global makeup brand, has opened its first standalone boutique in India in New Delhi’s Select CITYWALK mall. This 300 sq. ft. boutique has large visuals taken by François Nars, the founder of the brand, all modern facilities, a virtual try-on tool, and a large format media for campaign films. The sleek design of the boutique makes it stand out and look classy.
According to Nicole Tan, President & CEO of Shiseido Asia Pacific (APAC), seeing an overwhelming response after the launch of the brand in India in October 2023, NARS Cosmetics decided to take the next step of opening a standalone boutique showcasing its commitment towards the Indian market. Sanjay Sharma, Country Head, Shiseido India added that the boutique is in line with the brand’s vision of offering customized beauty experiences to its clients with sophistication, innovation, and quality being its main pillars of growth. There are many more plans for India and the brand aims to engage with more consumers through different mediums in 2024.
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