Moroccanoil has introduced Airy Moisture, a new haircare line exclusively in Asia that consists of triple hyaluronic complex and argan oil for better scalp hydration and hair protection. The new range was showcased at the TFWA Asia Pacific Exhibition in Singapore earlier in June where Moroccanoil Vice President Global Travel Retail Sebastien Levi revealed that the brand aims to personalise customer experience and provide an exclusive offer on travel retail.

Moroccanoil has been expanding steadily into new locations, the latest being a partnership with Dufry in Cambodia and Macau in 2022. In the same year, the brand restarted Moroccanoil’s in flight business for Singapore Airlines and Korean Air. It also expanded its presence with a listing on Moroccanoil Brumes du Maroc Fragrance Mist for hair and body with China Airlines and Eva Air. According to Levi, 2023 also promises to be a great year for them in Asia with expansion in travel retail. It also has plans for expansion across all continents with collaborations with leading retailers.