13 May 2024

LUX, the leading beauty soap brand, completes 100 years of excellence and on this occasion appointed Suhana Khan as its ambassador.

LUX was launched in 1924 and is now available in over 100 countries. Its legacy of brand ambassadors dates back to Hollywood’s iconic personalities including, Audrey Hepburn, Marilyn Monroe, and Elizabeth Taylor, to modern celebrities like Shah Rukh Khan, Virat Kohli, Anushka Sharma, Aishwarya Rai, Katrina Kaif, and many others.

On its centenary celebration, it appointed Suhana Khan, as its newest brand ambassador for the body wash range. Suhana represents the new generation, which is empowered and unapologetic.

Suhana Khan is excited to be a part of the LUX family that has been around for 100 years, epitomising beauty and elegance for many generations. According to Severine Vauleon, Global Brand Vice President LUX, the brand has redefined indulgence with its exquisite collection for many decades and, having Suhana as the ambassador, they aim to inspire the next generation too.