Good news for all LoveChild by Masaba lovers! The eclectic makeup, skincare, and wellness products brand will now be available at a kiosk at the Shoppers Stop retail outlet in R City, Ghatkopar. LoveChild by Masaba products will also be available online at the Shoppers Stop website. This development comes as a part of efforts by LoveChild by Masaba to expand beyond its online shop to offline retailing. Both companies are reportedly excited about the collaboration, with their aspirations to allow quality products to reach the Indian consumer base aligning through this collaboration.

This partnership is intended to expand the reach of LoveChild products through Shoppers Stop’s retail audience. Both LoveChild by Masaba and Shoppers Stop reassert their aim to offer high-quality, luxury goods at Shoppers Stop. Gupta, meanwhile, hopes to bring a combination of skincare and beauty to her customers in her local brand.

LoveChild by Masaba was launched in 2022 as an effort by Masaba Gupta to transport her identity to the world. Being born out of wedlock, she was called a lovechild all her life and decided to take pride in that identity. Her products, including lip, cheek, and intimate care lines, are intended to be fun, colourful and curated to the Indian female experience.  LoveChild only debuted offline in February, with kiosks in Mumbai and Delhi.

The Aditya Birla Group is the majority owner of LoveChild by Masaba and the House of Masaba Franchise. LoveChild by Masaba’s partnership with Shoppers Stop is also another step in the expansion of Aditya Birla Fashion and Retail into the beauty market in India.