Wella Company has launched its weDo/ Professional brand in India. This eco-ethical, professional hair and body care brand makes cruelty-free, vegan, and 100% recyclable products. The brand has 14 products so far, including 4 multi-purpose hybrid products, which are manufactured using two unique technologies. It uses silicone-free coating technology used in conditioners and masks and olive oil derivatives that work as natural-origin conditioning agents which make the hair fibre soft and supple. The other technology is sulfate-free cleansing that makes hair cleansing gentler. The low level of natural origin surfactants keeps the scalp at optimal pH. All the products will be available on Amazon and Nykaa.