L’Oréal Professionnel relaunched their new renovated iNOA hair colour which is now 60% oil-based. It utilizes the unique quality of oil and nourishes the scalp, resulting in high impact colour by leveraging the Oil Delivery System Technology. The oil base adds an element of luxury for a personalized in-salon hair colour experience. This new innovative formula aims to successfully counter hair damage that is caused due to colouring services.

In conjunction with the new iNOA formula launch, My Hair [iD] – the newest hair colour diagnosis app will be making its debut in salons nationwide. Designed by Modiface Technology, this app makes it easier for the colourists to provide detailed consultations to their clients before their services. This app allows users to virtually try an assortment of colours before committing to any hair colour transformation. It is customized for Indian skin tones with a diverse range of curated looks. The My Hair [iD] tool works towards providing the most interactive colour consultation for its clients by offering a five-step diagnosis which includes detecting the percentage of grey hair, type of coverage expected, the pace of hair regrowth, length, shade and the hair reflect. After this, the app recommends a personalized shade recipe which aids the colourist for mistake-proof results.

To demonstrate the new iNOA hair colour formula along with the innovative My Hair [iD] app, L’Oréal Professionnel organized ‘Look and Learn’ events across major metro cities including Bengaluru, Mumbai, and Delhi. Attended by 3000+ hair professionals, Global iNOA Ambassadors demonstrated various chic and trendy hair looks on models using the all-new iNOA hair colour range. These demonstrations were followed by Q&A sessions.