L’Oréal has partnered with Clue, the period tracking app and a global name in femtech, to raise awareness about skin health and menstrual cycle. Through this collaboration L’Oréal aims to offer customised skincare routines to women of all ages keeping in mind their menstrual cycles. It will use the data from the app and create in-app skincare routines linked to hormones. Clue is one of the fastest expanding femtech companies in the world which aims to help people understand the menstrual cycle.