Laneige, well-known Korean beauty brand, recently appointed Athiya Shetty as its first brand ambassador in India. The actress will be the face of Laneige’s skincare line that includes products like the Water Sleeping Mask, Lip Sleeping Mask, Water Bank collection, etc.

As a fashion icon, Athiya personifies the brand’s ethos of embracing beauty from within. As the brand ambassador, she represents Laneige’s commitment for natural and sustainable beauty, which denotes the importance of inner beauty and glow. This association aims to engage with a greater audience and empower them to embrace their inner beauty.

The brand intends to make beauty accessible to everyone through its innovative products and shares its excitement about Athiya Shetty’s commitment to pursue its goal to make beauty more inclusive, inspiring, and empowering.

Laneige is confident that this partnership will spread awareness about their brand and also yield them more profits. With this partnership, the brand believes that it is positioned for persistent success and growth in India. Laneige offers innovative high-quality skincare products that are designed to cater to the consumer’s specific needs. This brand has created Advanced Water Complexes that deliver smarter skincare solutions for its consumers.