Keeping the commitment of environment consciousness in mind, Kevin.Murphy, a renowned Australian luxury hair care brand, collaborated with Ek Saath Foundation to organize the Carter beach clean-up. This joint initiative, carried out as a part of the Kevin.Murphy Global Cleanup Day and Earth Day, involved the cleaning of the beach filled with plastic/garbage dump that penetrated into the ocean through landfills. This cleanup drive emphasizes the brand’s commitment towards sustainability and leaving a positive impact on the environment.