Kaya, India’s leading skincare brand, is marking 18 years of its journey in the beauty and skincare industry with a new campaign – Beautiful is you. The brand believes in moving with the times and seamlessly integrating technology into the beauty space.

Kaya has started using artificial intelligence to give a customized experience to its buyers. It aims to continue this effort of personalization through the new campaign so that customers can experience more products and services and attain their beautiful best. This new style of experiencing products will help Kaya reach its aim of holistic skin and hair care.

All the Kaya products can be tried on varied digital platforms including, Nykaa, Amazon, Cult Fit, and Cred.