09 Dec 2023

Film maker, Karan Johar has collaborated with MyGlamm to launch the latest MyGlamm POUT collection. The new product range includes pigmented, plumping lipsticks, giving users glossy and voluminous lips.

The brand launched a campaign for their new collection called #WhenInDoubtPout, which asks people to mask their uncertainty with a confident pout. The collection is a celebration of confidence and inner beauty. Karan Johar was the perfect match for this product line as he is known as the ‘King of Pouts.’

According to Karan Johar, the POUT collection is aimed at empowering people to accept their individuality and make a bold statement with their lips. The new collection is about changing beauty standards and welcoming self-expression. He added that social media has been instrumental in taking POUT by Karan Johar to a larger audience. He hinted that this initial product line up was part of a broader series of makeup products that are yet to come.