13 May 2024

HYPHEN, a skincare brand by actor Kriti Sanon has recently launched an anti-acne product line called, the Ultimate Acne Care Range. It includes a Clarifying Acne Cleanser, Acne Fix Spot Corrector, and an Acne Defence Serum. All the products have a blend of acne-fighting actives such as Salicylic acid, Niacinamide, Azelaic Acid, and Tea Tree Oil, along with natural ingredients. The products will be available on the company website as well as e-commerce platforms such as Amazon, Flipkart, and Nykaa.

According to Kriti Sanon, Co-Founder and Chief Customer Officer of HYPHEN, the brand had been getting a lot of enquiries on a product line especially for acne, ever since its launch. Customers wanted a strong product line meant to target acne. Thus, HYPHEN created a holistic range that could combat acne and at the same time keep the skin healthy and balanced. Vaishali Gupta, Co-Founder and Chief Growth Officer of HYPHEN added that the new product line not only fights the current acne issues but also prevents any in the future with high-quality and effective products.

To highlight the gender-neutrality of the new line and to make men aware about having a healthy skincare routine, HYPHEN also launched a #MenNeedSkinCare campaign.