February 14, 2022: Beauty brand SUGAR Cosmetics has launched India’s first-ever powder lipstick –SUGAR Air Kiss Powder Lipstick. These lipsticks are created with advanced powder formula that helps the lipstick transform to sleek matte creamy texture after applying. The weightless products consisting of glycerine and silica are entirely cruelty-free and vegan in nature. Vineeta Singh, CEO & Co-founder, SUGAR Cosmetics termed it as ‘one-of-a-kind’ lipstick. She added that the brand aspires to make more ‘trending launches’ in the Indian beauty space in the near future.
The product has a multipurpose utility value as it can be used as cheek tint and eye shadow too. Some of the shades available in the range are Mocha Mousse – Chocolate brown, Candyfloss – Rosy pink, Caramel Soufflé – Nude brown, Cherry Fluff – Pure red-orange and Strawberry Macaron – Peach pink.