19 Mar 2024

Tira Beauty has entered into an exclusive partnership with SKIN1004, a Korean skincare brand, bringing it to Indian shores for the first time. It is renowned for its hypoallergenic and all-natural formulations and has been certified by PETA, CGMP and Beauty without Bunnies. It was also recognised in the the skincare category at the Cosmoprof India Awards 2023.

All its products offer healing properties using Centella Asiatica from Madagascar as its main ingredient. Its products include, cleansers, toners, serums, creams, and masks. All these products will be available through the Tira app and in some Tira stores. Its hero products are Madagascar Centella Hyalu-Cica Water Fit Sun Serum SPF 50+ PA++++ that provides the best hydration and sun protection, as well as Madagascar Centella Ampoule and Madagascar Centella Light Cleaning Oil, known to gently cleanse the skin.

According to Bhakti Modi, Co-Founder of Tira Beauty, they try to include the best of global and local brands for the Indian audiences, and the collaboration with SKIN1004 is a step in the same direction, offering Indians with formulations that have natural and safe ingredients. Jake Kwak, Owner of the SKIN1004 brand and CIO of Craver Corporation added that the Indian market has become more receptive to K-Beauty and is looking out for clean brands. The partnership with Tira Beauty will help them make a strong hold in the country.