HUL, India’s largest consumer goods company, saw a record rise in its haircare segment in 2021. It was a 15-year high, due to increased sales of natural and premium products. Its share surged 2.5% in 2021 with over 61% hike in Shampoo and 75% in conditioners. The beauty and personal care (BPC) segment accounts for about 40% of the brand’s revenues and 50% of its profits. In 2021, its share in the shampoo sector was restricted due to the mid-priced shampoos like Clinic and Sunsilk but it is now on a premium drive with the launch of new brands like Tresemme, TIGI and Indulekha.