Himalaya Wellness Company, a premier wellness brand, has recently launched Himalaya Natural Glow Rose Face Wash and with it, it celebrates inclusivity. It has come up with a #NotFair campaign in collaboration with the Royal Challengers Bangalore (RCB) team in Women’s Premier League (WPL).

In the first two days of the match, the RCB players sported #NotFair on their headgears after which it had the message “Himalaya Rose, Beauty is not equal to Color”. This led to a lot of curiosity and discussion about being inclusive of all skin colours. This campaign was planned for the 8th of March on International Women’s Day, which was also the official launch of the product.

The main message conveyed through the campaign is that “Beauty Has No Color.” Every face is unique and should be appreciated and celebrated. According to  Rajesh Krishnamurthy, Business Director, Himalaya Wellness Company, the brand believes that each individual has his own unique beauty and should not be categorised as per skin colour, age, and gender. The brand aims to break down all these stereotypes and make beauty more inclusive.

The new product has natural Rose Extracts and is free of parabens, phthalates, and silicones. It has 100% recyclable packaging with a skin-friendly pH formula. The Natural Glow Rose face wash clears out skin impurities and fades away dullness, giving a natural glowing skin.