February 25, 2022: Piramal Pharma’s skincare division has signed up actor Amyra Dastur as the brand ambassador for the Lacto Calamine skincare range. The new campaign ‘For a Clear Matte Face Daily’ showcases the expansion of their Lacto Calamine skincare range. The product line up promises to offer clear, matte look with the absorption of excess oil. It also promises to prevent pimples, patchy skin, blackheads and dark spots.
Nitish Bajaj, Chief Executive Officer, Consumer Products Division, Piramal Pharmal calls this product expansion a part of the company’s plan to strengthen their brand presence in the beauty segment. They intend to make Lacto Calamine a go-to product for daily oily skin care.