Godrej Professional joined hands with StyleSpeak HBS 2023 in a two-day event on 5th and 6th June where beauty professionals, salon owners and brands came under one roof to share their know-how and celebrate art in the beauty industry. During the event, beauticians and professionals showcased the latest trends, innovations, and techniques used in the beauty and hair industry.
According to Neeraj Senguttuvan, Category Head – Hair Care, Godrej Consumer Products Ltd (GCPL), the brand aims to transform the beauty industry through education along with state-of-the-art products especially designed for the Indian hair and beauty sector. They want to offer skill-building education that will enhance not only skills, but also offer employment. The recent partnership fulfils both these aims as well as makes people aware of the newest products, techniques, and technology.
During the event, celebrity hairstylist, Sylvia Chen, along with Godrej Professional held a masterclass where she showcased glamorous hair colour looks from the Godrej Professional’s ‘Dimension-Ombreyage Collection’.
This new colour collection promotes Godrej Professional’s new campaign ‘Dimension’, which is about acceptance, self-expression, and inclusivity. This collection has four stunning hair colour looks including, Crimson Ombreyage, Pearl Square, Sandstone Ombreyage, and Auburn Ombreyage, where each look has myriad styles and tones showcasing a different mood, personality, and style.