Godrej Consumer Products Limited (GCPL) has launched the first ready-to-mix bodywash in India called Godrej Magic Bodywash as a sustainable measure. This innovative product has a ready-to-mix format that uses only 16% plastic in packaging and needs about 19% energy to make it, while the soap bar needs only 10% energy as compared to a regular bodywash.

The Godrej Magic Bodywash comes in gel-based sachets and hence, is light weight and small. More sachets can be shipped in every truck, which leads to 44% less diesel usage andlower carbon emissions.The bodywash comes in single gel sachets and also as a combination of a bottle and gel sachet combo. The sachet costs Rs 45 only while the combo-pack is priced at Rs 65. It is available in two fragrances – Honey Jasmine and Lavender.Superstar, Shah Rukh Khan will be the brand ambassador for this sustainable product and will be seen in a mass awareness campaign soon.