09 Nov 2023

Vanity Wagon, India’s largest clean beauty brand has collaborated with Shoppers Stop, making it an exclusive curator of clean products for all Shoppers Stop stores. Initially, they will launch 7 SS Beauty and Shoppers Stop outlets in different cities and then expand to another 50 stores in one year. With this deal, Vanity Wagon and Shoppers Stop will change the beauty retail landscape and make clean products more accessible to people.

The goal of this partnership is to offer support to affiliated clean beauty brands and increase their reach and cement Vanity Wagon’s place as an exclusive curator of clean beauty in the country. All the brands collaborating with Vanity Wagon will have many benefits. This partnership will be offered to brands in the beauty segment in the coming five years based on their omni-channel retail strategy. To begin with, 50 brands will be seen in 6-15 locations in the next six months.

According to Prateek Ruhail, Co-Founder & CEO, Vanity Wagon, this collaboration will change the way clean beauty is understood. It will strengthen the clean beauty community and allow them to experiment with new products and have an omni channel retail strategy.