February 25, 2022: Dolce and Gabbana has stepped up for Generation Z by bringing its beauty sector in-house. The Italian fashion house intends to see a rise in its cosmetic business from 2% to a whopping 15% after its launch in 2023. The cosmetics and skincare launch is set to follow the launch offreshfragrances that are scheduled to go on the floors next year. CEO Alfonso Dolce terms it as‘global, transversal experience’ for the brand’s loyal consumersand most importantly the new generation.
The Milan based company had ended its licensing deal with Shiseido in 2021 post which the decision to expand was made. Dolce and Gabbana plans to team up with certain regional retail partners for wider reach. They will also aim to spread out geographically in the world market.