Beauty firms cash in on Covid-19 to accelerate business

The pandemic has brought a change in the consumer’s mindset, demands and buying patterns. The beauty enthusiasts are opting for recommendations, inspiration and advice digitally, and this has been a huge influencer for 9 out of 10 consumers. In light of this, beauty brands are leaving no stone unturned to meet the rising demands of their consumers amid the pandemic. Avon introduced transfer-proof make-up line called ‘Powerstay’ for lip, eye and face areas which can be worn with masks. SUGAR Cosmetics stated 50% of their business comes from e-commerce platform whereas Colorbar Cosmetics revealed 25% of their sales is through e-commerce.