13 Dec 2023

Shoppers Stop and Bath & Body Works have joined hands, expanding the latter’s presence in India. Bath & Body will have its first shop-in-shop at the City Centre Mall in Salt Lake, Kolkata. Apparel Group, a global lifestyle and fashion business, has collaborated with Shoppers Stop for this deal.

According to Abhishek Bajpai, CEO of Apparel Group India Pvt. Ltd., this collaboration will be beneficial to both companies and will also propel the growth of the Indian beauty market by bringing in an increasing number of global brands to the country.

Bath & Body Works has 40 stores in India along with a dedicated Indian website, creating a sacred space for itself in the expanding Indian beauty market.