Recode Studios plans to start 20 new stores in FY 2023-24. The makeup brand clocked Rs. 26 crore in FY 2022-23 and aims to target Rs. 50 crore in revenues in the current fiscal year 2023 – 24. The brand recently started two franchise stores in Delhi and Mumbai.
According to Dheeraj Bansal, Co-Founder, Recode Studios, the brand aims to be the leading makeup brand for consumers, offering them affordable products with premium customer service without compromising on quality. They endeavour to maintain these standards during their expansion plans as well.