Getting your salon website to rank on the first page of search results does not happen overnight. It’s more than just building a website, launching it, and waiting for the magic to happen.
Here are some easy tips brought to you by StyleSpeak to boost your salon’s website reach.
When it comes to finding a top salon, Google is the go-to search engine people use. Statistics suggest websites that appear on the 1st page of Google receive 33% of all Google traffic. As a result, the more you appear on the 1st page the more traffic your website receives and the more people you can convert into clients.
There are several things you can do to boost the chance of your salon’s website appearing on Google’s first page. Given below, are some methods that will help increase your website’s chances of being seen.
Integrating with Google Business
Google Business Profile accounts for 19% of Google ranking performance. Google Business lets you register information about your salon like reviews, photographs and the location. If a user searches for “salon near me,” Google can identify if your salon is in fact nearby by using the location information you had added. Each additional layer of information boosts your website’s chances of appearing on the first page of the Google search.
Signing up with all the search engines
Google is the most popular search engine, however other search engines function similarly. Search engines such as Bing, the second-largest search engine after Google, also provide Bing Places, similar to Google Business. Likewise, iPhones are the most popular mobile devices after Android, and many people use the built-in mapping programme to find salons. Another key consideration is optimising the voice searches, as some individuals use voice search engines, such as Siri or Alexa, to find salons and spas. Hence, registering in the above places will increase your salon’s search rank.
For websites to rank better on search engines pages (SERP), keyword optimization is essential. Google will try its utmost to match its SERP results based on the amount of keyword targeting. Optimizing your salon website would be difficult if you did not know what keywords to rank for. As a result, appropriate keyword research is required for Search Engine Optimisation(SEO).
Consumers are typically drawn to keywords like:
- location details
- best bridal hairstylist in Mumbai
- best nail salon in Delhi
The most essential thing is to avoid broad keywords like “hair salon,” which have a lot of competition and might limit your chances of appearing at the top of the search result page. Choosing a more specific keyword increases the chances of appearing at the top of search results. Remember that it is hard to cover all of the keywords, but the best-performing keyword in the list should be included.
Creating SEO-friendly content
From the list of keywords, focus on one keyword on each page or blog on your website. This gives you the advantage to rank on the SERP for all of the keywords. This improves SEO and creates organic traffic as you are developing fresh content around relevant, high-traffic keywords.
One way to achieve this is to create a separate page for each service your salon provides. Covering these services will broaden your reach and make your salon visible to as many eyes as possible. This also portrays you as an industry authority by demonstrating your expertise in the beauty business. As a result, customers are more willing to trust your salon and convert.
It is essential to create eye-catching titles, tags, and meta descriptions. Title tags should be clear, simple, and descriptive. It should include the target keyword as well as a modifier keywords like “best”, “Top”, etc. However, the content should not be crowded with keywords. Similarly, meta descriptions follow the same guidelines. Moreover, an image alt-attribute is required because pictures might benefit in Google ranking.
Having other websites linked to yours is another important factor in increasing your website’s credibility with Google. Getting backlinks are essential as it informs Google that your website is useful and trustworthy, which lets Google rank your website high on the search engine results pages. Methods to receive backlinks include locating and contacting relevant industry writers and bloggers and offering them free try-ons in exchange for a mention of your salon on their website.
Undertaking extra PR outreach for your salon can also help. Collaborating with an online marketplace like ‘Fresha’, which promotes salon bookings, specials, and offers that will ensure strong traffic on your website.
Adopting these tips can help you rank your website and increase your client reach.