Naoki’s unparalleled services using international products ensure a holistic grooming experience for their clients
Naoki Salon, the epitome of indulgence and sophistication, is to revolutionize the beauty industry in Hyderabad. Naoki, a Japanese word meaning honest and straight, opened its doors in early 2023. Located in Hyderabad’s posh Jubilee Hills area, it offers an unparalleled experience in a luxurious setting, making it a haven for beauty enthusiasts.
This luxurious unisex salon in Hyderabad has a plush ambiance, trained, expert staff and international brands on offer, redefining beauty in Hyderabad.
Nikshitha Rao, the Owner of Naoki, and brainchild behind this one-of-a-kind luxurious salon, says, “We are thrilled to introduce Naoki to the world. We have worked diligently to create an unparalleled experience for our clients.”
SERVICES OFFERED
Naoki offers a wide range of services for both men and women. From haircuts, styling, and colouring to rejuvenating facials, manicures, and pedicures, Naoki guarantees the highest quality of care using premium international products, ensuring a holistic grooming experience.
Nikshitha, who is also an influencer and former Miss Telangana, expresses, “Our goal is to offer a blend of international sophistication and warm hospitality, ensuring our customers feel like royalty.”
The lavish unisex salon offers a variety of luxurious beauty services using the best international brands. Delivering their services in an exquisite interior setting, clients are pampered with high-end hair care treatments and cutting-edge skincare procedures.
SALON USP
Step into Naoki to enter a world of indulgence and elegance. The salon’s meticulously designed interiors boast of plush seating and intricate details that transport visitors to a realm of pure luxury.
The salon’s unique selling proposition lies in the seamless fusion of contemporary design and a theme that transcends mere aesthetics.
“Our salon is not just a space; it’s an experience methodically crafted to modern elegance with a warm, inviting ambiance. From the moment you step in, you’re enveloped in an atmosphere that reflects sophistication, ensuring a delightful journey toward self-enhancement,” adds Nikshita.
EDUCATION AND TRAINING
A team of highly trained experts are trained and ready to cater to every beauty need with due diligence and experienced hands. The staff at Naoki is equipped and trained rigorously in the requisite beauty skills. With a commitment to excellence, Naoki’s staff members bring expertise and passion to every service they offer.
PRODUCT PORTFOLIO
Naoki offers a curated selection of international brands, including Kevin Murphy, Davines, Olaplex, Comfort Zone, K18, and Esthemax. These world-renowned products ensure top-notch quality and superiority in every service. Using only premium products from esteemed international brands, Naoki guarantees its clients the best of care and attention.
MARKETING STRATEGIES
At Naoki Salon, our marketing strategies form the dynamic tapestry weaves together excellence, innovation, and a commitment to create an unparalleled salon experience. Here’s a closer look at the pivotal strategies that define our approach:
Stylists’ Talents: The stylists are the artisans of beauty. To bring their mastery to the forefront, Naoki maintains an active presence on social media. It regularly shares captivating “before” and “after” transformations that serves as a testament to the stylists’ skills.
Collaboration with Influencers: Collaborating with influencers who align with Naoki’s values and target audience has been instrumental in expanding its reach. Offering complimentary services, the salon harnesses the authentic storytelling capabilities of influencers, allowing them to showcase the salon’s expertise and build trust within their communities.
Utilize Instagram stories and reels: From behind-the-scenes snippets that capture the vibrant energy of Naoki to quick styling tips and transformations, these features not only keep the followers engaged but also contribute to shaping the personality of the salon.
Naoki organizes workshops and events too.
“At Naoki Salon, our marketing is not just about promotion; it’s a narrative that encapsulates the essence of who we are. We believe in setting trends rather than following them, and every strategy employed reflects our dedication to innovation, excellence, and creating an immersive salon experience that resonates with each client on a deeply personal level,” adds Nikshita.
FUTURE PLANS
The plan for the future is to extend Noaki as a franchise to expand further. The Salon envisages a future where beauty knows no boundaries.
FACT FILE
Name – Naoki
Founder – Nikshitha Rao
Signature treatments – haircuts, hair spas, makeup, hair extensions, luxury manicures & pedicures and advanced facials.
No of staff– 15
Address: Naoki Salon, located at B1, Plot.no, 789/TF, 3rd Floor, H.No 8-2-293/82/A, Rd Number 36, Jubilee Hills, Hyderabad, Telangana 500033.
Contact: 7310001110
Tel No: 7224080808
