Cosmoprof Asia 2024, held from November 12 to 15, captivated the global beauty industry with its vibrant showcase of innovative products, cutting-edge trends, and invaluable networking opportunities. Over 60,000 attendees from 119 countries flocked to Hong Kong to experience the latest offerings from 2,500 exhibitors representing 47 countries and regions. The event highlighted the growing significance of the Asia-Pacific market and its influence on global beauty trends. Asian attendance remained robust, further solidifying Cosmoprof Asia as a premier destination for global buyers and a vital hub for the beauty industry. Over 600 senior executives and top buyers, mainly from Asia-Pacific, Europe, the USA, and the Middle East attended Cosmoprof and Cosmopack Asia, taking advantage of exclusive b2b match-making tools, thus underscoring the show’s role as the premier platform for industry leaders.
A highly qualified attendance characterized Cosmopack Asia (November 12 to 14 at AsiaWorld-Expo – AWE), where importers, distributors, brand owners, R&D managers and product developers came across the most innovative offer in ingredients, machinery & equipment, packaging, contract manufacturing, and private label.
Cosmoprof Asia (November 13 to 15 at the Hong Kong Convention & Exhibition Centre – HKCEC) gathered distributors, importers, wholesalers, and beauty professionals with an exclusive overview of the latest proposals from K-Beauty and C-Beauty, as well as from all over the Asia-Pacific region.
The exhibition offer was paired with exclusive insights and special initiatives. Over 1300 attendees followed the round-panel discussions of CosmoTalks, focusing on macro-trends, market and product developments, sustainability, retail solutions, consumer behaviour, and innovation in beauty technologies. 70% of the partners leading these sessions were from international countries, underscoring Cosmoprof Asia’s commitment to addressing global trends and hot topics.
Cosmo Onstage entertained more than 230 beauty professionals, with peak moments provided by The AHMA Hair Council celebrating CUP of GBA (Hong Kong) HAIR & IMAGE DESIGN COMPETITION 2024, and the NAILPRO® Competitions ASIA-HONG KONG 2024.
Cosmoprof Asia 2024 released the exclusive CosmoTrends Asia Report, curated by BEAUTYSTREAMS, offering insights into the latest trends across the Asia-Pacific region. The report highlighted 5 emerging trends, represented by 20 shortlisted companies from the exhibiting brands.
Cosmoprof Asia celebrated the excellence of beauty in the region with the Cosmoprof and Cosmopack Asia Awards: 11 exhibitors were rewarded, thanks to their innovation, creativity and brand strategy, under the valuable analyses and judgement of a global jury with renown experts, KOLs, and industry leaders.
Special projects pushing for a sustainable industry
Sustainability was a key focus for the 2024 edition, with dedicated projects highlighting companies’ strong commitment towards environmental sustainable practices. “Be Sustainable with Beauty”, the -e-book showcasing shortlisted companies at Cosmopack Asia, served as a guide for buyers and all other stakeholders seeking sustainable solutions within the beauty supply chain.
Cosmoprof Asia hosted the charity project Boutique, the sampling shop featuring 15 selected sponsor companies’ flagship products. All proceeds have been donated to Save the Children Hong Kong.
With its diverse range of products, services, and networking opportunities, Cosmoprof Asia 2024 reaffirmed its status as the premier beauty industry event in the Asia-Pacific region. As the industry continues to evolve, the event will remain a vital platform for innovation, collaboration, and business growth.
For further information, visit www.cosmoprof-asia.com
