Rare Beauty by Selena Gomez has been expanding rapidly with Sephora as its retail partner. From North America, US, Canada to Mexico and Europe, it has a presence in 36 countries. The next in line is the Asia-Pacific market, followed by the UK, Brazil, and the Middle East.

Its latest launch in India on 15th Jun 2023 received an overwhelming response, making it their second-largest ‘first-week’ launch after the one seen in the US. Before this launch, India was Rare Beauty’s second-largest market on Instagram after the US. Selena Gomez launched a playful video on Instagram featuring Sephora India, and it received more than 1 million likes on Rare Beauty’s account.