- Cosmoprof Asia 2026 held its pre-event press conference at the Royal Hong Kong Yacht Club on September 8, unveiling its global WANTED campaign, programme highlights, key partnerships, and speaker lineup ahead of the November edition.
- The press conference was livestreamed globally, reaching audiences across Australia, China, Hong Kong, Indonesia, Korea, Malaysia, Singapore, Thailand, Italy, and France, connecting the international beauty community with Asia-Pacific’s most significant B2B beauty platform.
Cosmoprof Asia 2026, Asia-Pacific’s leading B2B beauty event, offered the global beauty industry its first detailed preview of the upcoming edition during a press conference held at the Royal Hong Kong Yacht Club on September 8, 2026. Selected highlights were simultaneously livestreamed to audiences across key markets in Asia, Australia, and Europe, ensuring that the international beauty community could engage with the event’s programme and vision regardless of geography.
The press conference unveiled the global WANTED campaign, the creative and thematic framework driving Cosmoprof Asia 2026’s identity and communication across all channels. Inspired by the visual language of a wanted notice, the campaign positions Cosmoprof Asia as the gathering place for beauty’s most compelling innovators, rule-breakers, and creative visionaries. Built around three pillars, Rule-Breakers, Innovators, and Fragrance Addicts, the campaign celebrates the diversity of talent and thinking that makes the Asia-Pacific beauty industry one of the most dynamic in the world.
Organisers also provided an overview of the show’s programme structure, key experiences, and special happenings, alongside announcements of partnerships, confirmed speakers, and initiatives that will define the 2026 edition. The preview gave attending media and industry stakeholders a comprehensive picture of what to expect when the event officially opens in November.
Cosmoprof Asia 2026 returns to Hong Kong across two venues and two distinct segments. Cosmopack Asia, dedicated to the cosmetics supply chain including packaging, private label, contract manufacturing, ingredients, raw materials, and machinery, will take place at AsiaWorld-Expo from November 10 to 12. Cosmoprof Asia, focused on branded finished products across haircare, skincare, cosmetics, fragrance, nail, wellness, and spa, will run at the Hong Kong Convention and Exhibition Centre from November 11 to 13. The dual-venue format ensures that both the manufacturing and finished product communities are served with equal depth and focus.
The 2026 edition is expected to welcome over 78,000 visitors and more than 2,900 exhibitors from more than 40 countries and regions, reaffirming the event’s standing as Asia-Pacific’s most significant meeting point for beauty sourcing, product discovery, business development, and market intelligence. Italy serves as Country of Honour, with the Italian Trade Agency and personal care association Cosmetica Italia coordinating a country pavilion spanning both Cosmoprof Asia and Cosmopack Asia.
Signature programmes confirmed for the 2026 edition include a dedicated niche fragrance area developed in collaboration with Esxence and creative agency Centdegrés, the Beauty Ingredients and Formulation Asia Symposium on November 10 and 11, and the Glamorous Hong Kong International Hair and Beauty Showcase.
For India’s beauty professionals, Cosmoprof Asia remains one of the most strategically valuable events in the regional calendar, offering unparalleled access to global sourcing, emerging ingredient and formulation trends, and the kind of international industry dialogue that shapes the direction of the market. Visitor pre-registration is open at cosmoprof-asia.com.
