Cosmoprof Asia 2026 Returns to Hong Kong in November

• Cosmoprof Asia 2026 takes place across two Hong Kong venues from November 10 to 13, expecting over 78,000 visitors and 2,900 exhibitors from more than 40 countries, with Italy as Country of Honour.
• The event launches its global WANTED campaign celebrating beauty visionaries, rule-breakers, innovators, and fragrance enthusiasts shaping the future of Asia-Pacific’s beauty industry.

Cosmoprof Asia has announced the return of its 29th edition to Hong Kong this November, launching simultaneously with a bold new global campaign titled WANTED, an omnichannel initiative celebrating the creative disruptors, innovators, and beauty visionaries driving the future of Asia-Pacific’s beauty industry. The campaign and event together signal one of the most anticipated gatherings in the global beauty trade calendar for 2026.

The event spans two venues and two distinct segments of the beauty industry. Cosmopack Asia, dedicated to the full cosmetics supply chain including packaging, private label, contract manufacturing, ingredients, raw materials, machinery, and technologies, will take place at AsiaWorld-Expo from November 10 to 12. Cosmoprof Asia, focused on branded finished products across perfumery, cosmetics, toiletries, natural and organic, nail, accessories, beauty salon and spa, and hair, will be held at the Hong Kong Convention and Exhibition Centre from November 11 to 13. The dual-venue structure allows the event to serve both the manufacturing supply chain and the finished product market with equal depth and focus.

The 2026 edition is expected to welcome over 78,000 visitors and more than 2,900 exhibitors from more than 40 countries and regions, reaffirming Cosmoprof Asia’s position as Asia-Pacific’s most significant meeting point for beauty sourcing, product discovery, business exchange, and market intelligence.

The WANTED campaign, inspired by the visual language of a wanted notice, transforms a universally recognisable format into an invitation to discover the people and ideas reshaping beauty’s future. Built around three creative pillars, the campaign addresses the full breadth of the industry’s current evolution. Rule-Breakers celebrates bold thinkers who challenge category conventions, from indie founders and challenger brands to marketers and creators reshaping consumer expectations. Innovators spotlights scientists, researchers, manufacturers, and technology pioneers driving breakthroughs in formulation, ingredients, packaging, AI, sustainability, and production technologies. Fragrance Addicts captures the growing excitement around fragrance as one of beauty’s fastest-evolving categories, reflecting the rise of personal scent discovery, niche perfumery, and immersive olfactory experiences. The campaign will roll out across digital, social, media, and out-of-home channels targeting key audiences in Mainland China, ASEAN, the Middle East, and Central Asia.

Italy serves as Country of Honour for Cosmoprof Asia 2026, with the Italian Trade Agency, the Ministry of Foreign Affairs and International Cooperation, and personal care association Cosmetica Italia collaborating on a country pavilion spanning both Cosmoprof Asia and Cosmopack Asia. Italy’s presence reinforces the country’s standing as one of the world’s most respected cosmetics manufacturing hubs, with manufacturing clusters accounting for approximately 6.3 percent of global exports of finished cosmetic products.

A dedicated niche fragrance area, developed in collaboration with Esxence and creative agency Centdegrés, will showcase a curated selection of international independent fragrance houses. The Beauty Ingredients and Formulation Asia Symposium returns on November 10 and 11 at AsiaWorld-Expo, focusing on ingredient innovation, fragrance trends, and formulation breakthroughs. The Glamorous Hong Kong International Hair and Beauty Showcase 2026 to 2027, organised by Pivot Point China Education Fund, will also feature, connecting professional talent, education, and live artistry.

For Indian beauty professionals, Cosmoprof Asia represents one of the most valuable sourcing, learning, and networking opportunities in the regional calendar. Visitor pre-registration is now open at cosmoprof-asia.com, with complimentary admission available for qualifying beauty professionals and media.