The new salon-focused portfolio brings together permanent, ammonia-free, quick-colour and high-lift solutions for varied professional hair-colouring needs.
Yuthika Professional has expanded its professional hair-colour portfolio with a collection designed to give salon professionals more options across colour, grey coverage, lightening and fashion-led services. The new range brings together multiple formulations and specialised products, allowing stylists to tailor colour services according to individual client requirements.
At the centre of the collection is Yuthika Professional Crème Hair Color, available in both Nourishing Crème Hair Color and Ammonia-Free Crème Hair Color variants. The formulations feature the brand’s Macadamia Infused QME Technology, which the company says is intended to support colour development while helping maintain conditioning, shine, softness and manageability.
The expanded portfolio also addresses one of the practical challenges faced by salons: balancing professional results with service time. Yuthika Professional 10 Mins Hair Color Crème has been developed for quicker colour services and can be used for applications including root touch-ups, grey coverage and express colouring. The shorter processing format is aimed at salons looking to offer efficient services while accommodating clients who prefer to spend less time in the chair.
The collection extends beyond conventional colour services to cater to clients looking for more individualised transformations. Evano Professional Crème Hair Color is available in nourishing and ammonia-free variants and uses Pracaxi Smooth CLT Technology. The range is positioned for professional colour applications where smoothness and hair care are part of the service experience.
Nashi Professional Crème Hair Color adds another option for salons seeking colour performance alongside a focus on hair nourishment. Meanwhile, CosGlam Semi-Permanent Hair Color is designed for more temporary, fashion-oriented colour changes, giving clients the opportunity to experiment with expressive shades without committing to permanent colour.
The collection also includes products aimed at lightening and blonding services. Yuthika Professional Highlift, Evano Professional Lift and Nashi Professional Lift are designed to support techniques such as blonding, balayage, highlights, global colour and other lightening services.
Together, these products give salon professionals a wider toolkit for creating both conventional and more creative colour looks, from grey coverage and root maintenance to high-impact transformations.
The launch reflects the increasing demand for greater flexibility in professional hair services, where clients are looking for personalised colour while salons need products suited to different techniques and service durations.
For Yuthika Professional, the expanded collection also builds on its existing positioning as a salon-focused hair-colour and hair-care brand. Its current professional portfolio includes crème colour, highlift products, developers, boosters and hair-care solutions, giving stylists access to complementary products across the colour-service journey.
With its latest range, the brand is widening the choices available to professionals while addressing different salon requirements, from faster colour appointments and grey coverage to blonding, fashion shades and more customised colour services.
