Questex has launched a new brand, Be+Well, to encompass all its ventures across the beauty, spa, and wellness sectors. The move aligns with how salons and spas are evolving into broader wellness destinations, blending beauty with holistic health experiences.
As part of this rebranding, Questex will debut the Be+Well Beauty and Wellness Show, a comprehensive trade event that merges two of its long-standing exhibitions — the International Beauty Show (IBS) and the International Esthetics, Cosmetics and Spa Conference (IECSC). The goal is to provide a single, integrated platform reflecting the modern personal care space, where wellness and beauty blend.
According to Elizabeth Fantetti Trevorrow, partnership and event director at Questex’s Wellness Group, uniting these events under one identity presented both challenges and exciting possibilities. She noted that Be+Well aims to celebrate the work of cosmetologists while acknowledging the industry’s shift toward wellness-driven practices. Trevorrow also highlighted that the combined brand will build on the legacy of both shows, offering a more substantial and cohesive experience for professionals in beauty and wellness.
The event will feature an immersive layout designed around thematic “neighbourhoods”, each highlighting a key segment of the industry. Visitors can explore dedicated areas for hair and salon essentials, spa and wellness, nails, cosmetics and lashes, business and education, retail, and a newly introduced TechZone focused on innovation and digital tools.
The Be+Well Beauty and Wellness Show will be introduced across major U.S. cities in 2026, including New York (March 8–10), Las Vegas (June 27–29), and Florida (August 23–24). It will provide professionals access to the latest trends, products, and networking opportunities.
Beyond the show, Be+Well Media and Events will oversee additional industry gatherings, including Spatec, Sibec, and Club Industry, while continuing to publish American Salon and American Spa magazines. Together, these initiatives reflect Questex’s vision of uniting the beauty and wellness communities under one banner.
