Rihanna’s Fenty Beauty, which is co-owned by LVMH, has signed an exclusive deal with Reliance Retail in association with the distributors Luxasia to launch Fenty Beauty and Fenty Skin in over 16 cities and 50 stores, beginning 7 August. The Fenty makeup and skincare lines will be available in Sephora and Tira Beauty stores. It will also be available on Sephora.in and TiraBeauty.com.
Rihanna took to her social media to share this news. She posted an animated video with a caption, “INDIA, are you ready?”. “Bringing Fenty Beauty and Fenty Skin to India means so much to me,” said Rihanna in a press release. “It’s always been about ensuring everyone feels seen, celebrated, and confident in their skin. Now, it’s even easier for more people to experience our products.”
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Isha Ambani, Director of Reliance Retail Ventures Ltd, too expressed her excitement for the launch and said, “We are excited to introduce Fenty Beauty’s iconic and inclusive range to India through our omnichannel platforms. This launch reflects our ongoing commitment to offering top global brands to Indian consumers.”
Guillaume Motte, Global President and CEO of Sephora, added, “Sephora is proud to extend our global partnership with Fenty Beauty to India. This expansion reinforces our mission of inclusive beauty and empowering individuals to embrace their unique selves.”
