Tira, Reliance Retail’s omni-channel beauty destination, unveils Puraveda, a progressive Ayurveda line with 50 products across four distinct, ingredient-led ranges: Dhara, Niyama, Sama, and Urja.
Marrying ancient Indian wisdom with the precision of modern science, Puraveda offers a fresh, transformative take on holistic beauty and wellness. Puraveda’s launch marks a significant step in Tira’s mission to bring intentional, meaningful beauty experiences to today’s conscious consumer, said the release.
Bhakti Modi, Co-founder & CEO of Tira, commented on the launch, “We are thrilled to introduce Puraveda, a brand that embodies the powerful harmony of India’s timeless wellness heritage and the precision of modern innovation. We invite consumers to embrace Ayurveda through thoughtfully formulated products that make holistic beauty truly accessible.”
More about Puraveda…
The brand’s carefully curated portfolio is rooted in tradition yet future-forward in formulation. It spans skincare, haircare, and body care—crafted to elevate everyday rituals through cruelty-free, high-performance products. Every range is developed on the following principles.
- Dhara delivers deep nourishment, powered by Sandalwood, D-Panthenol, and Lavender
- Niyama encourages mindful rituals with Kumkumadi, Squalane, and Vetiver
- Sama fosters harmony and calm, featuring Indian Rose, Tocopherol, and Hibiscus
- Urja energises and revitalises with Mogra, BHA, and Mulethi
The products claim to have Ayurvedic hero ingredients and clinically proven actives, delivering sensorial beauty experiences that are as indulgent as they are effective — a true celebration of balance, vitality, and well-being.
