Yuthika Professional has broadened its professional salon portfolio with a series of product upgrades spanning hair colour, lightening solutions and post-treatment care. The latest rollout includes an expanded shade selection, refreshed packaging, updated blonde-lightening variants,and additions to the brand’s repair-focused haircare line.
A major part of the expansion centres on the Professional Crème Hair Color collection, which now features more than 50 shades. The enlarged palette is designed to offer salons greater flexibility for customised colour formulations across services such as grey blending, global colouring and tonal correction. The company has also introduced updated packaging for the colour line as part of the relaunch.
Alongside the shade expansion, Yuthika Professional has reintroduced its lightening powder range with two revised variants — Super Blonde and Pearl Blonde. Blonde transformation services continue to remain in high demand across salons, particularly for techniques including balayage, ombré, babylights, root melt and platinum or ash-toned finishes. Products in this category are typically developed to deliver varying levels of lift depending on service requirements and hair type.
The company has additionally strengthened its post-colour care segment through the launch of Ultracare Total Repair Sulphate-Free Shampoo and Hair Mask formulations. These products are aimed at chemically treated and colour-processed hair, focusing on moisture retention, gentle cleansing and repair support after salon procedures.
Moroccan Argan Oil also continues to remain part of the brand’s broader care portfolio, reflecting ongoing demand for oil-based treatments within professional hair routines. Such products are commonly used to manage frizz, improve texture and add shine during both styling and restorative treatments.
Industry observers note that salon brands are increasingly moving towards integrated systems where colouring, lightening and aftercare products are designed to work together rather than function as isolated categories. This shift is being driven by the growing demand for efficient, consistent, and adaptable service solutions in professional salons.
The newly introduced and updated products are being distributed through authorised partners, online marketplaces and the brand’s official channels.
