Yes Madam, India’s leading at-home salon and wellness platform, has secured INR 50 crore in its first institutional funding round from Info Edge Growth Fund, marking a significant milestone for the bootstrapped startup. The investment will fuel the brand’s next phase of expansion, including entry into new Indian cities, enhancement of its technology stack, deeper partner network development, and improved customer experience.
Founded in 2016 by Mayank Arya, Aditya Arya, and Akanksha Vishnoi, Yes Madam has built a network of over 12,000 partner professionals delivering at-home salon and spa services across 55 cities. The platform fulfils approximately three lakh bookings monthly and has completed over 65 lakh bookings since inception, maintaining a customer retention rate of nearly 80 percent and a net promoter score of 50 percent.
The funding announcement is backed by strong financial performance. Yes Madam reported revenue of INR 195 crore in FY26, representing 107 percent growth from INR 94 crore in FY25, while recording a profit of INR 1.8 crore in FY25. The company operates on a low commission model, enabling partner professionals to earn an average of INR 25,000 per month, with top earners reaching INR 60,000.
Revenue is generated across three streams including service commissions, product sales, and training fees. Going forward, Yes Madam is placing increased focus on private label products and beauty devices, while also eyeing expansion into GCC and Southeast Asian markets.
The at-home beauty services space is growing increasingly competitive, with Urban Company remaining the dominant incumbent and newer players including GetLook, Swagmee, GlamCode, and Snabbit entering the market. Yes Madam’s funding milestone, combined with its profitability and strong retention metrics, positions it well to defend and extend its leadership as competition in India’s rapidly evolving home beauty sector intensifies.
